Digital growth • Performance • Automation
Saddam Adil: I build digital systems that help businesses get found, convert attention and grow.
SEO, paid media, content, analytics and AI automation, connected into one practical growth system.
- ATTRACT
- CONVERT
- MEASURE
- AUTOMATE
- GROW
Currently open for selected projects
What brought you here?
Pick the closest match. It takes you straight to the part of the work that helps.
Five capabilities. One growth system.
Performance marketing
CRM and lifecycle
Analytics and growth
AI and automation
Also: social media · content marketing · e-commerce marketing · video marketing.
Marketing is a system.
Not a list of services. Strategy feeds three channels, the channels feed leads, and what you learn from the data feeds the next plan.
- Traffic
- Attention
- Conversion
- Lead
- Customer
- Retention
- Data
I don’t just recommend. I build, run, measure and improve.
Strategy + execution
I can plan the campaign and work through the implementation myself.
Marketing + technical
I understand SEO, advertising, analytics, websites, automation and development.
Human + AI
AI removes repetitive work. It does not replace strategic thinking.
Measurement first
Every meaningful activity connects to traffic, leads, conversion or revenue.
- Strategy
- Agency
- Developer
- Analytics
- Another tool
- Strategy
- Execution
- Data
- Automation
Work that has shipped. Results that can be examined.
Nov 2022 – Present
Getting a resin maker found by the engineers who buy.
- Problem
- Global B2B industrial websites in chemicals and composites had to be found by technical buyers.
- Done
- Technical SEO and content overhauls, multilingual SEO campaigns, technical whitepapers with R&D, Meta Ads budget management.
- Channels
- Technical SEOContentMultilingual SEOMeta Ads
Bars are indexed: before = 100. They show the stated change, nothing more.
Sep 2021 – Aug 2022
Six client accounts, one year, more leads for each.
- Problem
- Six client accounts across B2B and e-commerce, each needing more leads at a lower cost.
- Done
- Google Ads optimisation and full technical SEO audits across the portfolio.
- Channels
- Google AdsTechnical SEO audits
Bars are indexed: before = 100. They show the stated change, nothing more.
Jul 2019 – Oct 2021
Selling rugs in the US and India for less per customer.
- Problem
- Rugs and home goods sold in US and Indian markets, with acquisition cost to bring down.
- Done
- SEO and PPC for both markets, plus affiliate partner activation.
- Channels
- SEOPPCAffiliate
Bars are indexed: before = 100. They show the stated change, nothing more.
Figures come from in-house and agency roles. Client-level case studies are shared on request under NDA.
Engagements delivered directly or through an agency or employer. References available on request.
Project briefs 18 PDFs
- PPC campaign — SaaS companyMarketing & SEO
- SEO campaign — fashion retailerMarketing & SEO
- Social media — healthcare providerMarketing & SEO
- Corporate website — engineering firmWeb & app
- Healthcare provider websiteWeb & app
- Online store — fashion retailerWeb & app
- Shopping app — fashion retailerWeb & app
- Patient management app — healthcareWeb & app
- Field service app — logisticsWeb & app
- AI-powered customer supportTech & automation
- CI/CD pipeline implementationTech & automation
- Cloud migration — manufacturingTech & automation
- Computer vision quality controlTech & automation
- Custom CRM — investment firmTech & automation
- Logistics management systemTech & automation
- ERP — auto-parts manufacturerTech & automation
- Infrastructure-as-code transformationTech & automation
- Predictive maintenance systemTech & automation
Seven years, three roles.
-
Responsibility
Lead digital marketing strategy for global B2B industrial websites across chemicals and composites.
Industry
B2B industrial / SEO
Channels
Technical SEOContentMultilingual SEOMeta AdsResults
- Improved organic traffic by 20% YoY through technical SEO and content overhauls
- Ranked 50+ industry-specific commercial keywords
- Executed multilingual SEO campaigns across target regions
- Managed Meta Ads budgets with 100,000+ campaign impressions and optimised CPA
- Developed technical whitepapers with the R&D team
-
Responsibility
Managed 6 client accounts at once across B2B and e-commerce.
Industry
Agency / PPC + SEO
Channels
Google AdsTechnical SEO auditsResults
- Increased lead generation by 35% across the client portfolio
- Reduced Google Ads CPC by 18% and improved CTR by 22%
- Ran full technical SEO audits and grew organic traffic by 35%
- Kept client retention high across the 12-month tenure
-
Responsibility
Ran SEO and PPC for US and Indian markets in home and lifestyle e-commerce.
Industry
E-commerce / US + India
Channels
SEOPPCAffiliateResults
- Improved rankings for 150+ keywords across US and Indian search results
- Reduced customer acquisition cost by 25%
- Increased affiliate revenue by 35% through partner activation
Education, languages and certifications
Education
- BSc (Hons) Physics, Aligarh Muslim University (2015)
- Diploma in Digital Marketing
- Diploma in Data Science (in progress)
Languages
- Hindi, native
- English and Urdu, professional
- German, A1 (A2 in progress)
- Arabic, basic
Certifications
- IAB Digital Marketing & Media Foundations
- LinkedIn Advertising Fundamentals
- Advanced Diploma in Computer Application

I’m Saddam, a digital marketer who sits between marketing, data and technology.
I have 7+ years across SEO, paid media, analytics and content, currently as Senior Digital Marketing Executive at Crest Speciality Resins, leading digital strategy for global B2B chemical and industrial brands.
Because I also build, I can take an idea from strategy to tracking to automation: AI agents that remove the repetitive parts of marketing, and the technical implementation behind them. Studio and freelance projects run under Black Monk Studio.
For employers in Germany
If you’re hiring a performance marketer who can own SEO, paid media and AI automation, and join a German team: I’m relocating, work fluently in English, German is A2 in progress, and visa details are available on request.
Performance-Marketing-Spezialist mit 7 Jahren Erfahrung in SEO, Google & Meta Ads und KI-Automatisierung. Umzug nach Deutschland geplant. Deutsch: A1 abgeschlossen, A2 in Arbeit.
Four steps, and then around again.
- 01
Understand
Business, audience, market and goals.
- 02
Find the opportunity
Search demand, funnel gaps, acquisition problems and conversion opportunities.
- 03
Build
Campaigns, content, landing pages, tracking and automation.
- 04
Improve
Measure, learn, optimise, repeat.
Where do you fit?
B2B Industrial
Long sales cycles, technical buyers and high-value leads.
SaaS & Technology
Free-to-paid funnels, product-led growth and lifecycle campaigns that fight churn.
Relevant
E-commerce
Shopify, WooCommerce, Meta Ads and Google Shopping, built around ROAS, order value and repeat purchase.
Real Estate
Lead generation, builder marketing and site-visit conversion systems.
Relevant
F&B
Food, beverage and seasonal launches that need high-frequency creative and distribution-aware campaigns.
Healthcare
Clinics, wellness brands and telemedicine. Compliant campaigns built on patient trust.
Relevant
Education
Course launches, student acquisition funnels and enrolment-season sprints.
Professional Services
Law firms, consultancies and B2B services. Authority content and referral visibility.
Relevant
Marketing shouldn’t require doing the same task twice.
I build practical AI and automation systems that remove repetitive marketing work. Four of them, in outline:
SEO agent
Audits a site and prioritises the fixes.
- Website
- Crawl
- Audit
- Recommendations
Lead research
Turns a target-account list into qualified leads.
- Company
- Research
- Enrichment
- Qualified lead
Content system
Moves a keyword through to a reviewed, published page.
- Keyword
- Brief
- Draft
- Review
- Publish
Reporting
Replaces the monthly copy-and-paste report.
- Analytics
- Data
- Dashboard
- Insight
- Action
Built on Python, PHP and the Claude and Gemini APIs. See the AI marketing service
Things I’ve built.
SaaS tools, client builds and AI agents I’ve designed, coded and shipped. Managed from my dashboard, so this list is always current.
Funnl
Multi-platform campaign analytics SaaS that unifies GA4 and Microsoft Clarity into connected-funnel diagnostic reports, with multi-tenant authentication.
Cake4Best
E-commerce cake-ordering store with an AI cake builder, AI product-copy and blog generation, the "Sweetie" chatbot, and clean SEO URLs.
MailTrack PRO
Mailsuite-style email-tracking SaaS using Gmail OAuth2 for open and read tracking with notifications.
JobHuntBot
AI-assisted job-hunting platform for tracking applications, generating resumes and cover letters, and recruiter outreach (DACH-focused).
Matrix AI
AI product hub refined through multiple design iterations into a bold brutalist landing experience.
GrowthCraft Studios
Digital growth and marketing studio site showcasing services and work.
RankBot
SEO keyword rank-tracking tool that monitors search positions over time.
Free Email Verifier Tool
Free email-verification tool that checks syntax, MX records, and deliverability for email lists.
JobHunt Bot
Scans job boards, writes tailored cover letters, finds HR contacts and drafts application emails.
RankBot
Crawls a URL, checks on-page signals, metadata, content gaps and Core Web Vitals, then prioritises fixes.
B2B Leads Hunt
Researches target accounts, finds decision-makers and outputs an outreach-ready list.
TDS Intelligence
Browser-based research platform on the Claude and Perplexity APIs for India-focused business intelligence.
GMB Chat Bot
Answers Google Business Profile queries and captures leads for local businesses.
Python Job Search
Queries several job portals, normalises results and outputs structured listings.
Free prompts and Claude skills
The prompts, skills and code I use in my own workflows. Free to download and adapt.
UI/UX Pro Max Designer
Generate premium modern UI/UX designs, SaaS dashboards, landing pages, mobile apps, design systems, wireframes, and complete product experiences inspired by Apple, Stripe, Linear, Notion, and Framer.
SEO Audit Report Generator
Generate a comprehensive agency-grade SEO audit report with technical SEO analysis, on-page SEO review, content audit, keyword opportunities, recommendations, and a client-ready DOCX report.
Children Story Video Generator
Generate complete children's story videos including story creation, narration, image prompts, video prompts, Canva layouts, music suggestions, and YouTube publishing assets.
SEO Blog Writer Pro
AI-powered SEO content writer that combines keyword research, search intent analysis, topical authority building, content strategy, on-page SEO optimization, EEAT principles, and conversion-focused copywriting to create high-ranking blog articles for search engines and readers.
Digital Marketing Researcher
Advanced AI marketing research analyst that performs market intelligence, competitor analysis, audience research, SEO research, advertising analysis, content research, trend forecasting, and strategic recommendations to help businesses make data-driven marketing decisions.
Social Content Engine
AI-powered social media content creation system that combines research intelligence, audience psychology, copywriting, hook engineering, engagement optimization, creative direction, platform adaptation, and lead generation to create high-performing social content for LinkedIn, Instagram, Facebook, X, and other platforms.
Not sure where to start?
Choose the closest one. It fills in the form below, and you can change it any time.
Tell me what you’re trying to solve.
You don’t need a perfect brief. Give me the problem, the goal and whatever context you already have. It’s a conversation, not an application.
Prefer a direct conversation?
Quick answers
Yes. I work with B2B and e-commerce brands across India, the UAE and Europe, and I'm relocating to Germany. Remote and hybrid engagements are welcome. Most delivery is async with weekly check-ins.
Paid media and conversion fixes can move within weeks. SEO and content compound over 3 to 6 months. The first audit gives you honest timelines for your situation.
A review of your analytics, top search results, ad accounts and funnel, plus a prioritised list of the highest-impact fixes. You keep it whether or not we work together.
Both. Alongside SEO and paid media I build AI agents and automation in Flask, Python, PHP and the Claude and Gemini APIs, for SEO audits, lead research and content workflows.
Send a short note with the form, book a call, or message me on WhatsApp. I reply within 24 hours with next steps and an honest view of whether we are a fit.